Our mission is plain and simple, we just want to encourage people to go camping. That's it.
This may sound overly simple but there's a pretty good reason why we keep our mission this direct.
We strongly believe that a lot of great things occur when people go camping, and most of it is backed up by actual research. For example:
You become a happier person
The University of Rochester conducted a study which tracked the energy, vitality, and happiness of 500 participants who spent at least 20 minutes outside in nature. The students who spent the most time outdoors reported a direct correlation to an increase in vitality, and those who spent the most time in nature reported the highest results.
You get to spend quality time with friends and family without getting interrupted by technology.
You find beauty in the nature you are surrounded by.
You learn important life lessons and self reliance.
You get to see some pretty amazing places.
You create memories that will last a lifetime.
We could go on and on about how camping is flat out the best, but we think you get the idea.
Ultimately we want to encourage people to go camping because we further believe that after you go camping, you'll be more inclined to protect the wilderness you've now come to love, and you'll also want to spend more time with the family and friends you made those great memories with.
We think we can all agree that saving our planet's wilderness and fostering positive relationships is something we can all get behind.